By DANIEL LUTHER KINGSANTA CLARA, Calif.
— When a beach resort owner in Maui decided to give away her sandals to guests last month, the giveaway was an opportunity for locals to try out the new sandals she made.
But it was not the first time a Maui resort’s gift shop has taken the opportunity to promote its products.
A couple of months earlier, a gift shop in the resort town of Aloha opened a sandal promotion called Maui Beach’s New Sandals.
It started with a photo of a pair of sandals on a table with a tagline, “What more do you need?
What more do YOU want?”
If you love Maui, you’ll get one.
The beach’s newest offerings were a pair that said Maui was the most visited place in the world.
Sandals were one of the most popular items at Maui’s beachfront shops, which opened in the 1950s, according to the Aloha Beach Chamber of Commerce.
So when one of them got a little tired of hearing that Maui had the most-visited place on Earth, it decided to create a promotion.
The shop started offering sandals for $20.
And for every pair, they were going to give one lucky winner a Mauian sandal.
Then, on March 24, the shop posted a second photo on Facebook.
This time, the message was more direct.
It said, “The Maui Sands are now open.
Have a great weekend and get on with your day.””
I think they did it because they wanted to,” said the shop owner, Kip Baca.
Baca, who is from Hawaii, said she had been looking for a way to promote her shop.
But it was a different beach than Maui.
“The sandals were a little too big for my small feet.
And they were a bit too wide.
And I don’t like to be on the beach at all,” she said.
The new sandal promotions were so popular, she thought they should be expanded to other Maui resorts.
She decided to launch a website called MauIneffective to share the stories of people who tried Maui sandals and how they were worn out or worn to the bone.
Boca started the website by searching for sandals from the store and found a number that looked like a beach sandal, which she thought looked great.
But Baca said her daughter was more excited than she was about her Maui beach sandals.
She told the store owner about how she had tried them and how she was having trouble wearing them.
The Mau Ineffectively site has more than 100 stories from people who had Maui beaches that were worn to their bones or left to rot.
Baca posted the stories online.
She said the stories ranged from people getting new sandaling after years of wearing sandals that had worn out to a woman who got a new sandaled when she and her husband went fishing in the Big Island.
Mau Ineeffectively’s Facebook page has nearly 300,000 likes.
“I love the Mau Iineffective stories, and I want to do a little more of that because I want Maui to become more of a destination destination, like Hawaii,” said Baca, an Aloha native.